WHAT A CONCEPT!!! Very simple, he wears your company/corporate shirt for a day, a different shirt each day. He will wear it wherever he goes whether it be to the store, party, wedding, whatever. AND he sells each day based on face value. For example January 1st is $1.00 and December 31st is $365. He will take photos and video of his daily adventures. Check out his blog here: http://iwearyourshirt.com/blog to see what shirt he wore today!
UNBELIEVABLE!!
I love this idea, in my next life......... hmmmmm..........
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